Census 2016: How it can help you sell your home

Nearly one (1) year on from its epic fail, the Australian Bureau of Statistics revealed last week the results from the nation’s latest Census; Census 2016. 

While I am the first to admit it is often hard to get excited about data, I realised today that reading and interpreting the Census can be just as important when it comes to selling a home as choosing the right colour wall paint. How is it relevant? The survey reveals key insights into who we are, where all 23,401,892 people live in this country, what we do and how we work, amongst other things. 

For example, it revealed that: 

  • women continue to outnumber men with females making up 50.7% of the population. 
  • Australians are ageing.  Our median age has increased to 38 years old, with 1 in 6 Australians now aged 65 years or older.
  • the typical one family household continues to decline with 1 in every 4 households now being a single or lone person household.
  • a total of 26% of the people living in Australia on Census night were born overseas.  Of the 6 million+ people born overseas, 39.7% were born in Asia.

A smart seller should use these insights to build, style or market their home for sale.  For example if their suburb was revealing the above statistics, the seller may find it beneficial to:

  • market and style their home so it appeals largely to females.  To do this, they may consider using softer tones and furnishings throughout the interior; appealing to the senses on inspection day with inviting smells like fresh flowers, candles or baked bread and marketing the practicalities of the home (i.e. storage!!).   
  • design their home to be accessible and adaptable to meet the ageing population's needs and marketing the property's proximity to community and convenient uses.  
  • restyle their second bedroom as a home office rather than a nursery to appeal more to the lone person household.  They may also consider focusing their marketing on the property's lifestyle attributes rather than proximity to local schools; or
  • improve the dwelling's feng shui. For ideas Anjie Cho, founder of Holistic Spaces and Anjie Cho Architects, recently offered 9 simple tips on how to improve your home's Feng Shui.  A smart seller should also consider the numbers in their listing price because in some cultures, some numbers are considered 'luckier' than others.  For example in some Asian cultures, 068 and 9 are believed to have auspicious meanings because their names sound similar to words that have positive meanings.

To discuss selling or marketing your home, please call Mia today on 3180 3841 or email mia@estatespace.com.au.  

Mia Hickey